Qurratulain is a Policy Advisor , Institutional Development Expert, Behavioural & Social Development Strategist, Child & Family Welfare Specialist Training & Capacity-Building Expert and Columnist. She promotes social behaviour understanding and development across diverse groups, including children, mothers, teachers, and workplaces.

She specializes in behavioural development, effective parenting strategies, and staff social behaviour management. With extensive experience in policy development and implementation, Qurratulain supports educational institutions, NGOs, child upbringing centres, and boarding homes.